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''Transforming small seemingly ordinary financial ADVISORY practices into extraordinarily successful SMall to medium Sized businesses” - beki mafulela, cfa 

SyTra Consultancy simply known as SyTra Consult or just SyTra™️ is a South African b2b2c management consulting, distribution strategy and coaching for development firm that supports business owners and leaders of financial services providers ‘FSPs’, also often small to medium sized enterprises ‘SMEs’ with tailored independent business consulting services, business coaching and fractional executive work services. 

about us 

Who we are?

SyTra Consultancy is a South African b2b2c management consulting, distribution strategy, coaching for development and fractional executive work services firm with it’s headquarters in Pretoria, South Africa, but with a global outlook and network of strategic business partners uniquely focused and positioned to drive inclusive growth and social impact, in and through the wealth management industry and lifetime financial planning & advice profession in South Africa and beyond.

What we do?

We strive and aim to support, facilitate & enable the inclusive and authentic transformation of the wealth management industry with the partnership and/or collaboration of our local and global strategic business partners. Our approach seeks to benefit the end users and consumers of financial services and products, their enabling and servicing financial advisers under SyTra™️’s Advisers Under Management Consulting 'AUMC™️' services and their supporting business consultants from the various underlying financial services product providers in that order of prioritisation.

How, why, when & where we operate?

We use a market systems development ‘MSD’ approach, social entrepreneurship business principles, practical design, systems and critical thinking enterprise wide business strategies in our work. SyTra™️ in cooperation with our local and global strategic business partners seeks to jointly and collaboratively identify practically feasible and mutually profitable b2b2c business opportunities to support the progressive development of the wealth management industry and lifetime financial planning & advice profession. We also aim to incrementally achieve more equitable, socially just and sustainable outcomes for consumers of financial services and products in South Africa and the rest of the Southern African region as we grow and expand our regional footprint.

Call to action!

Reach out to us if you are a practicing financial adviser, run a registered financial services provider ‘FSP’, financial advisory business or practice and looking for a seasoned, experienced and professional independent business consultant, coach, mentor, management consultant or research led fractional executive to work with and help you to co-create your own personalised yet evidence based go to market distribution strategy, acquire the necessary skills to do so, right source and fit of enabling fin-tech both at a b2b or b2c level or devise fit for purpose funding strategies to grow your practice to the next level.


About bekithemba mafulela, cfa - sytra consultancy's co-founder, chief visionary officer and managing consultant

An African by blood, Zimbabwean by birth, South African resident by choice, Global citizen by lifestyle and social entrepreneur by heart. Beki is committed and intentional in driving all things inclusive growth and human centred development on the African continent whilst simultaneously leading the authentic and inclusive transformation of the social, cultural and economic market systems we do business in the wealth management industry in South Africa and the rest of the Southern African region over the longer term. 

Beki has over two decades professional work and business experience in the wealth management industry and lifetime financial planning & advice profession in particular, acquired working in three Southern African countries namely South Africa, Zambia and Zimbabwe.

He is a CFA charter holder, a graduate of economics from the University of Zimbabwe and has also completed his post graduate diploma in financial planning and the advanced post graduate diploma in employee benefits respectively, both with the University of the Free State. For the later he also graduated top of class, winning the Alexander Forbes employee benefits best overall student prize award.  

Beki has also obtained professional continuous learning short course certificates in coaching for development (Associate Coaching Course) and applied law (Introduction to law for none lawyers) with the University of Cape Town Graduate Business School and from Wits University School of Law respectively. 


Learn more about sytra consultancy

SyTra™️ supports FSPs with b2b2c business strategies and their servicing financial advisers, planners, fiduciaries and wealth managers collectively referred to as financial advisers under our management consulting ‘AUMC™️’ services, with effective mentorship of economic empowerment opportunities, complimentary business consulting and coaching services whilst also building local, regional, global partnerships and an inclusive professional community and profession that thrives on humanity, friendships, humility and mentorship.

SyTra™️ intentionally and actively promotes an authentically inclusive, ethically conscious, socially transformative leadership and stewardship of the local and regional wealth management industry and lifetime financial planning & advice profession in particular.

SyTra™️ also seeks to authentically and positively impact the business world and society overall by economically, socially and culturally transforming the way we do business in the wealth management industry and lifetime financial planning & advice profession in South Africa and across the rest of the Southern African region as we grow our regional footprint over the longer term.

By learning from each other and through authentic collaborations and partnerships we can all see the changes we seek come to life.

’Helping more people live their best lives, that are financially healthier, longer and meaningful’

Put simply!

‘Systems Transformation, it’s worth it’ - Beki Mafulela, CFA

‘While many want to see change, not many want to be that change. Yet if we change our mindsets and daily habits we become (embody) the change we want to see and change our reality. The seen is first the unseen.’

‘By doing the right things, in the right way with the right people we can be the change we want to see.’


why sytra consultancy?

After over two decades working in the financial services industry in three Southern African nations namely South Africa, Zambia and Zimbabwe Beki realised that there was a gap in the market and lack of effective and independent b2b2c business consulting support for regulated financial services providers ‘FSPs’ that are typically also small to medium sized enterprises ‘SMEs’.

From that realisation, reflection, social impact and entrepreneurial business objective aligned to the UN SDGsAfrica Union 2063 vision and South Africa’s NDP 2030 goals, SyTra Consultancy was born.

We have a focused vision, mission and purpose to help you as a practising financial adviser or registered Financial Services Provider 'FSP' with everything from SyTra™️’s tried and tested new business development strategies, succession planning, go to market strategies, refining or fine tuning your client value propositions ‘CVPs’.

We can also support your practice with identifying new revenue sources, fine tuning your ideal target clients, funding strategies be it for working capital, business infrastructure, acquiring or buying a book and/or the development of new growth markets for your FSP.

The SyTra™️ team in collaboration with our adviser practice management training partner Conneqtor, technology enablement partner STK Advisory Connect coupled with the use of relevant insights and research from its managing partner’s professional industry association with none for profit CFA Institute Research & Policy Center seeks to support you as a financial adviser or FSP with various skills training, practical adviser development interventions and other actionable b2b business strategies or b2c new business development opportunities.

SyTra is exclusively focused on supporting the inclusive growth and development of FSPs that are typically also SMEs operating in the South African wealth management industry and lifetime financial planning & advice profession in particular whilst enhancing inclusion and demographic diversity of representation. 

This is all aimed to support your transition from a in-person only financial advise to also leverage appropriate b2b2c business technologies and strategies that enable you as a practising financial adviser to also attract, engage, acquire new clients and/or service your existing clients via digital and hybrid business models. 

Reach out and BOOK A MEETING TODAY

If you are a financial services provider ‘FSP’ and practicing financial advisory practice or adviser that wants to stay relevant by building synergetic b2b2c business partnerships or strategies that achieve inclusive and sustainable growth in your business or practice, whilst responding to your client’s ever changing needs and your own as a business owner or practice manager.

Sytra Consultancy & Conneqtor

Customised business mentorship, COACHING & practice management training programme

In this first in industry, practical and actionable financial adviser practice management programme SyTra Consultancy and Conneqtor collaborate to bring to market our innovative, fully customisable financial adviser practice management course, business mentorship, skills training, continuous learning community and coaching for development programme that supports financial advisers and their support staff looking to redefine, up skill, fine tune and future proof their client value proposition ‘CVP’, whilst surgically targeting, refining and attracting their ideal clientele, all enabled and made possible by transitioning their financial advisory practice from in-person only financial advise to also engage, acquire new clients, service and retain existing clients via various digital and hybrid work channels. 
FINANCIAL adviser training, skills development and e-learning community
First coaching and introduction session

Bekithemba Mafulela, CFA and Community Builder & Adviser Tech Nerd Joe Moss

Practises and exercises in between sessions 


Third coaching session

Guest Coach and Leads Generation Specialist Tanya Kabuya

Fifth coaching session

Industry specialist and technology consultant  Nevathee Moodley

Seventh coaching session

Surprise Guest Financial Adviser tba

FINANCIAL ADVISER TRAINING, skills DEVELOPMENT AND E-LEARNING COMMUNITY
Second coaching session

Business Coach & Talent Management Expert Glenn Powell, MA, CM, CDP, CCC

Practises and exercises in between sessions 


Fourth coaching session

Lerato Kadiaka Marketing and Human Resources Specialist  

Sixth coaching session

Leadership Coach and Human Catalyst Max Moyo

Eighth coaching and closing session

Bekithemba Mafulela, CFA and Financial Adviser & FinTech Founder Derek Notman, CFP


selected articles by industry global thought leaders 

Hear from various local and global thought leaders on how the wealth management industry and lifetime financial planning & advice profession in particular is transforming from a product focused industry to a client led, advise driven and technology enabled profession.  

VALUE OF ADVICE – HOW TO ARTICULATE AND DEMONSTRATE IT?

In this article and many others global industry thought leader David Haintz, AM explains why and how he is helping financial advisers globally to pivot from a product led to a client-led, technology enabled and advice driven approach, whilst helping financial advisers to redefine and future proof their client value proposition 'CVPs'. 

The Perfect Match: Identifying Your Ideal Client and Niche for a Thriving Financial Practice?

In this article Derek Notman, CFP deep dives into a topic that he  believes is crucial for the success of your advisory practice: identifying your ideal client or niche.

'It’s one of the keys to achieving success and standing out in a crowded market. You might be wondering, Why should I bother finding my ideal client or niche? As a financial advisor, you likely want to help as many clients as possible, but have you considered that focusing on a specific group of clients could actually benefit your practice in the long run?'

michael kitces 2023 Highlights — The Top 22 Nerd’s Eye View Blog Posts You Might Have Missed?

Michael Kitces is a leading, globally recognised and well sought after thought leader and visionary in the global wealth management industry and lifetime financial planning & advice profession in particular with his blog the nerd's eye followed by ten's of thousands of financial advisers, wealth managers, financial planners and other financial fiduciaries & relationship managers across the globe.  

Are you the financial adviser still relevant?

In this article Bekithemba Mafulela, CFA tackles a topic he is passionate about and has championed throughout his over two decades professional working career, the true value of financial advise and how forward looking financial advisers can and are pivoting from leading with product to redefining themselves as financial coaches foremost that take a client led, investor centric, technology enhanced and advise driven approach before positioning any suitable product solutions with their clients. 


selected personal finance & wealth management industry articles

Personal finance articles by Bekithemba Mafulela, CFA. 

When is a debit order the better option?

When you think about starting a new investment there are two ways to approach it: either you invest in one go with a lump sum or you do recurring investments with a debit order. Although both are equally valid choices many investors think that they need to save up for a lump sum, when a debit order will do. Bekithemba Mafulela explains why a debit order may be a good solution in situations where you do not have enough to start with a lump sum payment.

What is a money market fund?

Money market unit trusts, commonly referred to as ‘money market funds’, have become a synonym for safe, secure and reliable investments. You put your money in and you get it back with a sliver more. But no investment is risk-free. Understanding how money market unit trusts work can help you use them effectively in your portfolio. Beki Mafulela explains their mechanics.

How to become the next Sylvia Bloom?

A recent New York Times article took many investors by surprise: A frugal legal secretary, who worked at the same firm for 67 years until she retired at the age of 96, was a “closet millionaire” who amassed a fortune of more than US$9 million.

Are you a saver or a borrower?

It is difficult to be a fence sitter when it comes to investing and wealth creation. Either you are a saver, and are providing for your needs, both present and future, from the sweat of your current labour, or you are a borrower, borrowing from your future to fund your current lifestyle.


 testimonials, words of acknowledgement & SUPPORT from BEKI'S b2b2c clients, industry peers, professional COLLEAGUES & close personal FAMILY 

Hear personal testimonials, words of appreciation, acknowledgement and support from Beki's professional colleagues, close personal family, industry peers and b2b2c clients alike from his days as a award winning financial adviser and wealth manager with Old Mutual South Africa, seasoned investment professional and business consultant with Allan Gray investment managers to his current entrepreneurship journey with SyTra Consultancy as an independent business consultant,  social entrepreneur, business coach, SMEs financial mentor and fractional executive who is deeply passionate, intentional and committed to driving the social, cultural and economic transformation of the wealth management industry and lifetime financial planning & advice profession in particular that leaves no one behind.

Vernon Mukasa-Batende

''Bekithemba is very knowledgeable and insightful whilst empowering in his approach. He understands his industry well and is passionate about helping people create and preserve lasting wealth! I recommend him highly!''

Lesego Monareng, CFP®

''Excited for your new journey Beki. I know you going to make a big success of it. Thank you for your contribution to my business, forever grateful. Such a honour working with you.''

Wallace Siakachoma

''Bekithemba helped me to structure my personal finances well, helping and guiding me throughout the process. He showed exceptional knowledge of not only the different products and financial solutions that one can consider when conducting personal financial planning/review, but he also showed an excellent understanding of the way the South African financial system works. He is a good investment professional and financial coach to comfortably work with especially on personal money matters.''

Vusi Mafulela

''Best investment professional and personal finance person I know. Beki has given me great mentorship and guidance on my personal finances and investments since I started earning a good salary. My savings and financial knowledge has grown since then. Would definitely recommend working with him.''

Matilda Mafulela Dahlquist

''Beki is passionate about many things, not least social entrepreneurship, social justice, an inclusive and economic just transition that benefits all in our full diversity of representation and diverse backgrounds, whilst he is always willing, intentional and ready to share his knowledge and deep insights to collaboratively drive society forward.''

Read Matilda and Beki's co-authored United Nations published article (refer to page 71) articulating how South Africa 🇿🇦 and other African nations can leverage and explore the use of universal basic income ‘UBI’ commonly referred as the basic income grant ‘BIG’ in South Africa with a tax incentive twist for SMEs, informal economic players and the citizenry at large whilst redrawing the societal social contract between business, government, labour and citizens in an manner that promotes inclusive growth, a socially conscious, digitally enabled and democratic market systems economic development agenda.

Kobus Kleyn, CFP

''Beki keep doing great work for the profession.

I'm passionate about our shared mission to transform the lifetime financial planning profession, and I'm confident that our collective efforts will lead to a more client-led, advice driven and client-centric industry.

I look forward to continue our collaboration through various industry platforms, both locally and globally, strengthening our partnership and collectively making a positive impact in and on the advice profession.''


beki's selected podcast guest appearances  

Listen to some selected local and global financial adviser podcasts with Bekithemba Mafulela, CFA.

OUR SERVICE menu 


We offer our new prospective ideal clients typically small to medium sized advise b2b2c regulated Financial Service Providers 'FSPs' or semi autonomous financial advisory practices within a bigger advice network, individual licensed and regulated financial advisers or wealth managers complimentary chemistry and business goals discovery, coaching and mentorship session/s to experience our service offering before agreeing on billable work or services on an agreed monthly retainer or on an ad-hoc basis as per each clients unique business goals and objectives, learning preferences, training budget or personal development plans and/or any other once off key strategic growth, client servicing or retention projects.
Complimentary Free Intro Meeting  

R0.00

  • Initial complimentary chemistry, business or individual SWOT analysis, goals discovery, business coaching and/or mentorship meeting with Bekithemba Mafulela, CFA. 

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Business Coaching and/or Mentorship  

Hourly sessions

  • Ongoing business mentorship, coaching and/or individualised business consulting sessions of between 1-2 hours per session.

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Distribution Strategy, Business Consulting and/or Fractional Executive work services  

Consulting services 

  • We also provide customised business consulting, distribution strategy and/or tailored fractional executive or management consulting work services to owners of FSPs typically also SMEs and/or their business leaders or financial advisers on a hourly rate, revenue sharing and/or success fee basis depending on each individual client unique needs/circumstances, preferences, business objectives or special projects goals.

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Contact us

If you are a registered financial services provider ‘FSP’ or practicing financial adviser that wants to stay relevant by building synergetic b2b partnerships or practical and actionable b2c strategies that achieve inclusive and sustainable growth in your business, whilst responding to your client’s ever changing needs and/or your own as a business owner or practice manager.

MAIN OPERATING HEADOFFICE 

263 Von Willich Avenue, Centurion, Pretoria, South Africa 

GLOBAL STRATEGIC BUSINESS PARTNERS SATELLITE OFFICES

118 Pall Mall, London, England SW1Y 5EA, Great Britain

407 Lincoln Road, Miami Beach Florida 33150, USA 

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